Did you skip doing your back-to-school cleaning this year? Don’t worry, I doubt you’re alone! Don’t get me wrong, the idea of heading into a new school year being organized and prepared for the year ahead sounds awesome, but let’s be real, there is never a convenient time to clean and it’s the first thing that gets moved to the bottom of the list.
Now that the hustle and bustle of back to school season is over, we have finally approached the holiday season. I know for some people the holiday season might not start until Thanksgiving, but for parents and teachers it starts with Halloween, with October through New Years just being one big blur of arts and crafts fun. Things can get chaotic during this time of year, but the one thing to keep in mind from a marketing perspective is that this time of year is gold! Holiday-themed photo ops of adorable little kids and community marketing ideas are endless and can be used throughout the year in all of your marketing collateral, especially on your Facebook pages.
Whether we like it or not, the child care industry is in a labor crisis. With a booming economy right now, unemployment rates are at an all time low in the United States and companies across the country continue to raise their minimum pay in order to stay competitive and attract hard working employees. Unfortunately, in this industry, it can be hard to keep up with competitive wages and this can make you feel discouraged when trying to seek out A players because you feel like you don’t have enough to offer to them.
Can you believe another summer has come and gone and a new school year is in full swing? Wow! I know getting everyone into the routine of things can be time consuming, leaving you left with no time to create engaging Facebook posts for your child care business page.
I am beyond honored to share my journey with Kris over the past 10 years to commemorate The Child Care Success Company’s 10th anniversary this month! It all started back in 2009 when I began to receive emails from The Child Care Success Company. At this point in time, I had already been a director of (seemingly) successful preschools for over 17 years. I was really tired of the same old thing but already having my center be known as one of the best around, I did not have much motivation to change. At that time, I ordered the Child Care Business Success System “Gold Edition.” I found Kris’s style to be very engaging and loved her personality.
In 2011 after the buyer of Over The Rainbow Child Development Center backed out of their purchase, Lisa Giancarli found herself inherently becoming the owner and operator of the school. Having no prior experience in child care, with the exception of raising her own children, Lisa quickly became overwhelmed and wanted out of the business. It wasn’t until 2015 that Lisa discovered the Child Care Success Summit™ from an email that her husband had forwarded to her and she decided to take a leap of faith and go see what the summit had to offer. She was instantly “wowed” by the amount of knowledge and resources provided and by the end of that weekend she had joined the Child Care Success Academy™ and hasn’t stopped positively transforming her child care business since then.
When Hanna Compton attended the Child Care Success Summit in 2017 she was sure that everything she would hear during those three days would be old news to her. Hanna graduated from college with a degree in early childhood development and was the co-owner of a successful child care business for nearly a decade at that point so what was there possibly left to learn? To Hanna’s surprise, she was amazed and the invaluable lessons she learned and friendships made that weekend. She couldn’t let go of the knowledge and network at her fingertips so she eagerly joined the Child Care Success Academy as a Freedom member.
Who would have thought that in today’s social media driven world, life changing resources could be found while routinely scrolling through your Facebook feed? For Joy Clore Willis, owner of A Kids Gym Learning Gymnastics Academy in Florida, her child care business transformation began when an ad appeared in her Facebook newsfeed for Kris Murray’s free book The 77 Best Strategies to Grow Your Early Childhood Program. After reading the book, Joy felt inspired and was hungry for more so she quickly signed up for Live Enrollment Bootcamp Challenge (going on now) and later joined the Child Care Success Academy after having a revitalizing strategy session with Coach Brian Duprey.
Working in the child care business means working in a very fast pace environment where information is constantly changing and misconstrued as it goes down the chain of command. This constant change of information makes communicating with your staff quickly get out of control, leaving you and your staff feeling unorganized and left out of the loop
As a child care business owner, you know that growing your center enrollment is the key to running a successful business. All other aspects of your business depend on having (tuition paying) families to serve, so you naturally want to get the word out about your school to as many people as possible. Strategic, paid advertising is one way to accomplish this, but there are many other ways of marketing, or generating publicity for your school.