Now that the hustle and bustle of back to school season is over, we have finally approached the holiday season. I know for some people the holiday season might not start until Thanksgiving, but for parents and teachers it starts with Halloween, with October through New Years just being one big blur of arts and crafts fun. Things can get chaotic during this time of year, but the one thing to keep in mind from a marketing perspective is that this time of year is gold! Holiday-themed photo ops of adorable little kids and community marketing ideas are endless and can be used throughout the year in all of your marketing collateral, especially on your Facebook pages.
Closing tours in the child care industry can be tricky and is truly an art that requires practice to master. Tour givers are often hesitant and uncomfortable asking for the…
Can you believe another summer has come and gone and a new school year is in full swing? Wow! I know getting everyone into the routine of things can be time consuming, leaving you left with no time to create engaging Facebook posts for your child care business page.
It happens to all of us, a family walks into your center to inquire about childcare services. What do you do next? How do make sure it’s “Love at First Sight” and capture this family’s heart and attention? You have to start by making sure you are wooing them with your first impression! “The first time someone meets you, it takes them about three seconds to determine if they like you or want to do business with you in the future.” (Starr, 2013) In those three seconds, families are asking themselves, “Is this center right for my child?”
Living in a social media driven world, the way that millennial parents search for child care is significantly different than it was in years past. Although I highly advise that you still include community marketing and a parent referral program in your lead generation plan, you NEED to make sure that your school is being found online. If your school can’t easily be found online by parents when they are searching for local care, it is unlikely that they will ever discover your school.
People always want what they cannot have and will pay a premium for it. Whoever does your tours needs to learn some basic sales skills, and scarcity is one of the skills that is vital to increased tour conversions.
For many child care business owners that work to stay competitive in their area, their focus is on making sure their rates are competitive and their location is prime and convenient. Sometimes this focus on maintaining competitive rates and having the perfect location starts to draw them away from focusing on what matters the most to parents, the quality of care provided to their children.
Today I would like to share with you a conversation I had a while back with Kathleen Megahan, director of Christian Life Academy of Early Learning in Bensalem, Pennsylvania. Together, we discussed the tactics Kathleen already had in place to market her school’s summer open house. I share some best practices she should put in place to make it the biggest, best event yet.
In this inspirational episode, we hear from Kris’s very first client Alison Pfeister and her daughter Alexandra Kroon. Their school, the TLC Academy for Young Children in Hudson, Ohio is a family owned business, founded by Alison and her husband in 1989 after the birth of Alexandra, who now serves as the director. Alison shares the story of how TLC continues to be successful after many years, highlights of her journey as an early child care business owner, and provides resources and inspiration for building a culture of play, respect, and transparency.