Bobby Franzo, Co-Founder and team lead of PB&J TV, joins the show this week. Bobby and the PB&J team are leading the charge of this industry, using state of the art technology and cutting edge services. Bobby talks about why he and his brother founded PB&J, what he learned while growing the business for over 10 years, and how having cameras in the school can set you apart from your competition. He also talks about how cameras empower both the schools and teachers while giving parents peace of mind, the technology trends he sees growing even more in the future, and the key dos and don’ts when looking to use cameras.
Troy Howard, the co-founder of the customer review and referrals system SoTellUs, joins the show to talk about his passion for combining technology and marketing and how it led him to become an entrepreneur and industry disruptor in the online review space. He and Kris talk about creating social proof, why reviews are so important to us in marketing, how to handle negative reviews and the most powerful elements inside a review.
When I first heard Kris Murray talk about building assets in your business, it made me HOORAH out loud. You see, before I started my first business, I made my way through university paying for books and tuition as an investor. A stock broker once said to me on the phone, “Wow, you’re trading short-term in-the-money options on highly volatile stocks… you’re insane.” When you’re young, your tolerance for risk seems to be infinite, so it took many years for a very important lesson to be hammered into me, from repeated huge wins and huge losses (ask me how I made 1.4 million dollars in a day, starting with just 4k and how I lost it not long after…). The key lesson I learned is understanding the true nature of an ASSET. Assets pay you day after day after day. You do the work once, you maintain it over time, and it’ll do the heavy lifting for you. When applied to a business, assets pay you back in time, energy, and actual dollars.
Working in the child care business means working in a very fast pace environment where information is constantly changing and misconstrued as it goes down the chain of command. This constant change of information makes communicating with your staff quickly get out of control, leaving you and your staff feeling unorganized and left out of the loop
In today’s episode, Kris features Ron Spreeuwenberg. Ron is the co-founder and CEO of HiMama, an app for daycares that allows parents to better connect with their children during the day. Ron is a heart-centered leader serving the early childhood education industry with technology and interconnecting his community. He talks with Kris about what inspired him to get into early childhood and create the HiMama app, the balance between visibility and empowerment, the innovation of his benchmark survey, his own adventures in podcasting, and how he is committed to the vision of helping childhood education get more support and resources.
Kris is joined by very special guest, friend, skiing buddy, and founder of ChildCare CRM software, Chuck Gibbs. Kris and Chuck have much in common. They both started their businesses around early 2010 and are here eight years later, still great friends with a love for Colorado, working hand-in-hand on impacting the childcare industry and helping others toward their goals and dreams. In this episode, they do a deep dive on what you should be measuring in your business, some game-changing resources you can apply to your business, case studies and success stories on CRM, the specifics of how business owners can utilize ChildCare CRM to provide clarity around the enrollment funnel, as well as the use of automation so one can be enrolling people as they sleep or are on vacation!
Our episode this week is chock full of industry insights, innovative ideas, and nuggets of wisdom that you can plug right into your child care or preschool business! We are joined by the amazing Evan Goldman from Early Education Group. Evan is a true veteran in the industry and his take on the growth and change in the landscape is truly inspiring. He shares his family’s impressive background in high-quality early education and then he and Kris do a deep dive on several topics related to the business of early learning. Tune in to hear Evan’s advice on how to find your unique messaging in such a competitive field, an insider view on how funding and regulations could be improved and what a true rock star is to him. We think Evan is a rock star himself, and maybe we’ll even have him as a return guest one day as he and Kris hike up Machu Picchu!
One of the very first things I did when I started my business was to start building my house list. Now, my house list has over 12,000 people on it. It’s been an extremely important asset in growing my business. You might be wondering, what’s a “house list”? Simply, it’s a database of prospects, current clients, and past clients that have contacted you in some way, usually by completing a form on your website, because they are interested in learning more about you and what you do. The more information on your list, the better, but the 2 basic information points are name and email address of the prospect or client. This is one of the simplest and most effective ways to market your business to people that are interested in the services that you have to offer.