Enrollment Boot Camp

Guaranteed to


The World’s #1 Training for Child Care Owners and Leaders
Who Want to Get Fully Enrolled
With a Proven, Easy 5-Step System! ​


If you are facing any of these challenges…

and you’re FRUSTRATED that nothing you try seems to be working. You’ve wasted good money on ads and marketing campaigns that don’t make your phone ring, and you don’t know what to do;

but due to market forces, your enrollment is down dramatically. Maybe you’re facing increased competition or you don’t know how to get in front of this new generation of Millennial parents on their smart phones. Either way, you’ve never had to “market” your program in the past – you stayed full through word of mouth and referrals;

then never call back or take your tour. You hate feeling like a commodity, because you know you provide a quality program for children…

…then this could be the most important letter you’ll ever read with regard to the future of your early learning business. I know that’s a bold statement, but if you keep reading, I will prove to you how this letter could either make or break the success of your business.

The True Cost of

If you are even JUST 10% under your maximum capacity... you are leaving HUNDREDS OF THOUSANDS of dollars on the table each year.

Ouch. I’m not being mean or critical folks, it’s just numbers. And don’t worry, I’m not here to point fingers, I’m here with clear solutions.

But first, let’s do the math, just so you know where that number comes from!

Let’s say you’re charging $850 per month in tuition for a 3 year old. And you’ve got a total of just 10 spots OPEN in your preschool.

Take $850 and multiply it by 10 (children), which is $8500, then multiply that by 12 months.

$850/month x 10 open spots x 12 months = $102,000.

Yes, you’re MISSING OUT on $102,000 the large majority of which would go RIGHT TO YOUR BOTTOM LINE.

Your 10-child gap, which doesn’t seem all that much, is truly costing you $102,000.00 per year in revenue.

What could you do with those funds? New playground? Outdoor classroom? Teacher raises or bonuses? A trip to Italy for you and your family? Dream about what you would do, then let’s GO GET IT.

  • You had a SYSTEM for making the PHONE RING
  • You had a SYSTEM for getting EMAIL INQUIRIES
  • You had a SYSTEM for getting more WALK-INS
  • ​You had a SYSTEM for getting your staff to answer the phone in a way that builds trust, obtains the parent’s contact info, and BOOKS THE TOUR – every time, consistently.
  • You had a SYSTEM for doing a GREAT TOUR that will motivate parents to register on the spot.
  • You had a SYSTEM for TRACKING YOUR LEADS so you can follow up often and well, in a way that parents welcome.
  • You had a COMPLETE SYSTEM that GENERATED LEADS and converted those leads into full paying ENROLLMENTS, consistently, every single day.

Do you think that it would move the needle on your enrollment numbers?

Do you think that you could get to 100% and have a Forever-Waiting-List?

And never have to worry about enrollment again?

IMAGINE: all of your classrooms are up and running, and full with children. 

Your phone rings 20 times a week with prospective parents, for each location you own. 

You are enrolling 50% or more of all your tours. 

Your wait list has dozens of children on it.

I know this is possible for you, because I’ve helped hundreds of owners or directors just like you get to this place. 

From over a decade in this industry, I have identified a CLEAR PATH to get YOU to FULL ENROLLMENT STATUS. Following this path will work for nearly ANYONE. But ONLY if you are willing to do the work.

Real Results For People

1,200 Child Care Owners
Completed The Enrollment Boot Camp


$ 0
Worth of Bonus Value
Master Class Access
Strategy Session

Allow Me to Introduce You To To Get To Maximum Capacity

Module 1:

How To Track Your Success

  • 5 Easy Steps for Tracking Your Enrollment Progress
  • I’ll Walk You Through My 5 Success Trackers and Show You Exactly How to Use Them
  • The Specific Information You Should be Gathering from Each Parent Prospect
  • Where to “House” All this Information So You Can Leverage It (hint: it’s not the “binder of death” or sticky notes!)
  • How to Easily Track Your Follow-Up Steps, and What Kind of Follow Up System You Should Have in Place

Module 2:

How To Double Your Parent Inquiries

  • Real-World Strategies for How to Immediately Get Your Phone to Ring with More Quality Prospects that are a Good “Fit” for Your Program
  • Keys to Getting Ranked Higher on Google for Your Top Keywords
  • How to Get Information out of Google Analytics and What it Means
  • Using Online Directories – Which Ones Are Important for You to Be Listed On
  • Community Marketing Ideas: Effectively Increase Your Word of Mouth in Your Market
  • How to Use Facebook Ads to Drive Traffic to Your Preschool (and the importance of Landing Pages)
  • Examples of Great Parent Referral Programs and How to Create One that Brings You Enrollments, Month in, Month Out

Module 3:

How To Double Your Tours With A Winning Phone/Inquiry Process

  • Mastering the Phone Call: A Completely New Approach for Converting More Inquiries to TOURS by Motivating Them to Book a Tour
  • How to Fix Your Tour “No-Show” Problem
  • We’ll Give You Our Phone Success Script and Train You on How to Use It
  • How to Handle Email Inquiries so they Don’t Get “Lost” – But Also Won’t Use Hours of Your Time Responding to Them
  • How to Handle Walk-Ins with Ease

Module 4:

How To Double Your Enrollments With Your Best Tour

  • Our Proven 6-Step Tour System: Use this and Double Your Registration Conversion Rates
  • What’s Working Now to Optimize Your Tour – How to Convert More Tours to Enrollments by Communicating More VALUE to Your Prospect
  • When to Use Special Offers and When Not To
  • Specific Language for Closing the Tour Without Feeling “Sales-y”
  • And much more.

Module 5:

Staff and Family Retention

  • Step by Step Process for Building and Leveraging Customer Loyalt
  • Ideas for “outside the box” customer service that will have parents raving about your program
  • How to Get Lifetime Referrals & Tons of Reviews and Testimonials
  • ​BONUS: The “Hire Right” Master Class will help you fill your hiring funnel with great teacher applicants!

Investment of

(Total VALUE: $3,194)

Plus Valued at $1,638


The Preschool Business Strategy Session with Coach Brian

Coach Brian on my team is an expert in our field, and he owns 5 locations with his wife Carol. He’s a master at seeing the “hidden blind spots” that will help you improve and grow your business. This strategy session is a game-changer. No obligation, just a way for us to keep helping you. 



Facebook Ad Campaign Mastery Training

A recorded workshop with our Facebook Expert Bruce Spurr, designed specifically for child care owners and marketers. We’ll show you examples of actual FB campaigns and the 3 components of successful campaigns you need to model. This is THE ad strategy that will get your phone ringing more than any other single thing you can do in today’s digital economy.



Hire Right Master Class

Access to the recorded two-hour online workshop designed to help you find and hire qualified teachers that are a great fit for your program, whenever you need to. This workshop comes with tons of checklists, cheat sheets and other tools designed to kick start your hiring process.



Email Marketing Master Class

A recorded 2-hour workshop we did last fall that was the highest-attended webinar we’ve ever done, all about how to get your emails opened and read by prospective parents, and how to maximize the effectiveness of your email marketing campaigns.


A Tiny Investment That

Earlier in this letter, we calculated the money you are missing out on,  and figured out that just 10 open spaces in your school equates to somewhere in the ballpark of $102,000 in annual revenue. So my question to you is, what are your enrollment goals for 2018, and for the long term. If I helped you get to your “forever wait list” and unlocked the secrets of full enrollment for you, what would it be worth to your program in terms of lifetime revenue?
Many trainers in other industries charge in the ballpark of $2,500 to $3,000 for this type of training…or more. Well, don’t worry, I’m not going to charge anything CLOSE to $3,000 for this Boot Camp.
I want this training to be well within reach of literally EVERYONE who decides to join me for this transformational five weeks of training – child care center owners and family childcare providers alike!
My Five-Week Intensive Enrollment Boot Camp is a tiny investment of just $397. Plus, I’m making it super-affordable with an easy 2-pay option, too. My Promise: If you follow what I teach and do not get a 10-TIMES return on this tiny investment, I will refund you every penny. So you are guaranteed to grow your revenue by at least $3,970. And I know you will do much better than that if you implement the stuff you’re going to learn inside Boot Camp.

You are protected by my famous “I Love This Training” Guarantee! I’m confident that when you join my Boot Camp, you’re going to get instant value, and be thrilled with your investment.  

Just to back that up, I’ll give you until the end of week two to REALLY decide if this Boot Camp is for you. If you decide it’s not everything you want and need to grow your child care program, just let me know within two weeks of your purchase date, and get a refund. 100%, no questions asked. You have my word.

PLUS…if you show that you implemented the core concepts in this course and did not at least 10-TIMES your investment by the end of the first year, in terms of increased revenue to your preschool, I will refund every penny you invested. Again, you have my promise.

Close Menu