Building and maintaining trust throughout the enrollment funnel is key to ensuring that families enroll their child in your school and stay there. Trust must be created instantly between you and families from the way you generate inquiries all the way to how you “on-board” new families and must be maintained throughout the relationship with them during their time at your school.
Here are the key takeaways from this video:
Understanding where your leads come from is crucial to generating a successful enrollment funnel. This is how you know what messages are working and where, and you ensure trust is being built in every piece of your funnel.
No matter how many efforts you place on pieces of your enrollment funnel, phone calls and tours will always be where trust building elements need to be demonstrated the most.
How you answer the phone has a significant impact on inquiries. Having a phone tree in place so every phone inquiry speaks with a dedicated enrollment specialist is worth the time and money.
Don’t be afraid to mystery shop your own school over the phone, or hire a mystery shopping company to do so. You might not love what you hear, but this allows you to discover where your phone inquiries need to be improved at.
Your tour should be mapped out from beginning to end to highlight your schools best features and leave parents feeling inspired.
If you want to be perceived as a top choice, create an eBook that will spark the interest of parents and demonstrate you as an expert in your field.
Make families that tour your center feel welcomed by providing refreshments and an engaging goodie bag to keep their child entertained throughout the tour.