How to Ethically Influence and Persuade in Your Child Care Business

Often times it is believed that because we are in the child care industry that we have a very limited amount of marketing and business growth strategies available to us that can be applied to our specific business. However, throughout the past decade that I have spent as a coach in this industry, and as I have researched ways to continue to grow my business, I have discovered that we are not as isolated as we think. In fact, I have been able to apply and teach many popular marketing strategies that I have learned over the years from top marketing influencers, including those taught by Dr. Robert Cialdini on how to ethically influence the people around us.

In the video below, I share with you how you can apply Dr. Cialdini’s principle of reciprocity to up-level your marketing efforts and tours in your child care business. You will be amazed to learn how the smallest of gestures can dramatically increase your tour closing rates and sense of community in your schools.

Here Are the Key Takeaways From This Video:


Dr. Robert Cialdini teaches six Principles to Ethically Influences people, and I have applied all six of them to my business to grow it from the ground up and into a seven-figure business.

I have found a way to apply Dr. Cialdini’s six principles to transforming child care businesses, and I teach those strategies within the Child Care Success Academy.

One of the six principles Dr. Cialdini’s teaches is the principle of reciprocity, and I teach how that principle should be applied to your marketing efforts and tours.

When you do something nice for people or give them something of value, they will automatically, in turn, want to do the same for you.

Drive your enrollment and increase your tour close rate by giving parents a gift during the tour, either for themselves or for their child. Giving them a gift will set you apart from the other schools they have toured, and they will be much more open to accepting your enrollment offer on the spot at the end of the tour.

The principle of reciprocity can also be applied when holding a collection or food drive for your local charity and inviting parents to donate. Giving back to the community demonstrates goodwill and your parents will be more tightly connected to your school through your joint act of goodwill.

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