When I first heard Kris Murray talk about building assets in your business, it made me HOORAH out loud. You see, before I started my first business, I made my way through university paying for books and tuition as an investor.
A stock broker once said to me on the phone, “Wow, you’re trading short-term in-the-money options on highly volatile stocks… you’re insane.” When you’re young, your tolerance for risk seems to be infinite, so it took many years for a very important lesson to be hammered into me, from repeated huge wins and huge losses (ask me how I made 1.4 million dollars in a day, starting with just 4k and how I lost it not long after…).
The key lesson I learned is understanding the true nature of an ASSET. Assets pay you day after day after day. You do the work once, you maintain it over time, and it’ll do the heavy lifting for you. When applied to a business, assets pay you back in time, energy, and actual dollars.
Now the #1 asset you can build to market your business, day in, day out, constantly working to generate you new inquiries is ALSO the one that gets the least love. It’s not as exciting as the latest social media trend, or cool phone app. It’s the tried, true, tested, and still THE MOST RELEVANT piece of marketing you can still OWN.