When I was asked to write a blog on enrollment I thought that it should be more of a novel. With so many different aspects to enrolling a family into your center i.e. getting their information, sending the e-packet, scheduling and rocking the tour and asking for the sale, where do you begin?
So, I took a step back and thought about myself as a parent when I enrolled my son into preschool. Many of these important aspects of marketing and enrollment were not used (at the center I now run and currently use), so why did I choose this school for my son? As Kris has said, simply put, child care programs are in the TRUST business. Parents are looking for a place where they can leave their child, many for the first time, knowing that they can TRUST the individuals caring for their child. I chose my center because I trusted them caring for my son. As in any relationship, trust must be earned, so how do we as child care center owners earn trust with someone who we have yet to meet?
Ben Poswalk is a business and mindset coach with The Child Care Success Company and Executive Director of Paradise Place Preschool